Providing a Secure and Seamless Customer Experience

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Customer expectations are one of the most important factors that businesses must consider. It is not surprising that every business competes to provide the best service today. However, many businesses fail to meet customer expectations. To meet customer expectations, businesses must improve the customer experience. In addition to meeting customer expectations, a superior experience can preserve customer trust and boost customer loyalty. Therefore, businesses must be able to improve the accessibility of digital services without compromising customer data security. How? Implementing a Customer Identity and Access Management solution, or CIAM is one approach businesses can take.

Customer Identity and Access Management (CIAM)

Customer Identity and Access Management (CIAM) is a solution that can help your business improve customer access. CIAM technology enables customers to access your digital services with a single login. Additionally, this technology can unify all customer-implemented systems. With the multi-factor authentication method, CIAM provides security for access to customer data and convenience for customers.

How Does CIAM Provide a Secure and Smooth Customer Experience?

Since the digital world is so advanced, your company must be able to adapt to existing advancements. In addition, to compete in the current business environment, your company must meet its customers’ performance expectations. As a result, the application of CIAM to various types of digital services is becoming increasingly crucial. CIAM has demonstrated its ability to provide a secure and seamless customer experience. This convenience is expected to meet customer expectations by providing multiple ways to access a business’s services. How does CIEM contribute to a safe and seamless customer experience? Check out the review that follows.

1.      Driving Customer Experience Quality

In this instance, CIAM assists your business in becoming a customer-centric enterprise and delivering exceptional customer experiences. Especially in the current digital age, when customers can contact your business through various channels and touchpoints. The most important factor is providing a digital experience that prioritizes the customer in every interaction. A superior customer experience contributes to customer satisfaction in terms of the convenience of gaining access to a vast array of business services.

2.      Improving Customer Acquisition

Using a CIAM solution will improve your business’s customer acquisition by expediting customer registration through the social media platform of the customer’s choice. Thus, customers can easily manage their privacy preferences across an array of digital services.

3.      Increasing Customer Retention

With CIAM, businesses can provide the optimal customer experience to strengthen customer loyalty. As a result, customer retention will increase as former customers return to your store.

4.      Protecting Customer Information

CIAM will allow your business to keep customer information secure, even when logging in via social accounts. This will not compromise the security of customer accounts. Customer accounts will feature a secure access experience, identity-based fraud prevention, privacy and consent, compliance mechanisms, and various other security measures.

That is a description of how CIAM safeguards and streamlines the customer experience for your business. By implementing Customer Identity and Access Management (CIAM) technology, customers will have “single sign-on” access to your enterprise’s services. Customers can log in to your services using their social media credentials. This enhanced convenience takes the security and protection of your customer and business data into account. Aplikas Servis Pesona can assist your company in implementing Customer Identity and Access Management (CIAM) solutions as one of the companies involved in IT security. This subsidiary of the Phintraco Group is well aware that digital convenience and security are essential factors that cannot be overlooked. Combined with a robust and contemporary system, the provided protection is assured. CIAM solutions simplify the process of granting customers access to applications and data based on their specific requirements.

 

For more information about Customer Identity and Access Management (CIAM), don’t hesitate to get in touch with us at marketing@phintraco.com

 

Reference:

https://www.forgerock.com/CIAM

 

Related article: 4 Industries that Need Identity and Access Management

 

Baca juga: Pentingnya keamanan Aplikasi Berbasis Web di Era Digital yang Semakin Kompleks

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